What factor did Asch identify as influencing individuals to conform in his study?

Asch identified the desire not to appear different or foolish as a key factor influencing individuals to conform in his study. The research highlighted how people often feel social pressure to align with the group, even if they have doubts about the group's opinions. This desire stems from an innate need for acceptance and the fear of being judged negatively by others. Participants in Asch’s experiment frequently chose to agree with incorrect group answers to avoid feeling isolated or embarrassed, demonstrating that the motivation to fit in can override personal beliefs or perceptions. This aspect of conformity reflects a broader psychological concept where individuals prioritize social harmony and acceptance over their independent judgment.